Is your business seen online? Increase your business’ visibility using these online strategies.
A recent survey tells that 84% or 4.83 million Singaporeans are Internet users. That’s why your business requires sound online visibility to leverage those ever increasing users. It becomes even important if your competitors are already doing so. Even building a website or using listing directories can do a little. Therefore, as we have said before, you need to improve your online visibility. And these tips will help you…
Optimize Your Website Presence:
Nearly 97% of consumers search for products and services online. If you don’t have a website for your business, get the website developed now. If you have a website, get it optimized. Here’s how…
- Use simple pages that showcase your work, testimonials, and blog. Don’t go for too fancy or complicated look.
- Make it mobile friendly.
- It should load quickly.
- Place Call to Action Buttons wisely.
- Add live chat or create a mobile app.
Choose Your Social Media Channels Carefully:
While having the presence on social media outlet is essential, you should concentrate on the one or two that you can easily manage and grow. Make sure to stay active at least on the major platforms like Facebook, Twitter, and LinkedIn. LinkedIn helps you build a network and generate leads, while Twitter is a great medium to spark off conversations with your customers. Use Instagram to share the appealing pictures of your products.
Create engaging content, including text and photos, for your customers and manage the accounts with tools like Buffer. Or you can hire a professional digital marketing agency for SMM in Singapore for that.
Try Videos, Podcasts, and Infographics:
Move beyond blogging to other forms of content like videos, podcasts, infographic, and e-book. They are more engaging and appealing than the text version of the information, driving you more traffic which in turn adds to your customer base. For example, adding a video to your webpage can boost its chances to top the Google SERPs by 53 times. Then 85% of customers are more likely to buy an item after watching its video. An engaging and informative content has more chances to go viral on a large scale.
Improve Your SEO:
SEO or Search Engine Optimization helps increase visibility across the web. If it is done in a right way, it ensures top places for your business in the search results. And appearing higher and earlier in search results get more traffic and visibility as well.
Here are the ways to improve your SEO to get more traffic…
- Improve your page loading speed
- Produce high-quality content
- Optimize your Images
- Use header tags to break your content
- Publish content on a relevant platform
- Fix broken links
- Strategically use keywords
- Do link building
(Hire a professional digital marketing agency if the terms sound too technical.)
Pay Per Click Advertising (PPC):
Also known as CPC, it is an online advertising model in which an advertiser pays the fee each time when his ad is clicked by a user. In simple words, it is the way to buy the visits, rather than earn those in an “organic way” (like SEO does). PPC is the most effective and quick digital marketing tool to direct traffic to the website.
Press and news releases help increase the visibility of companies for decades. The same thing can be expected from online PR. It lets you get exposure for your business without spending more money. The press release should showcase the offerings and their benefits in a clear and concise way. Go one step further and incorporate video, interviews, and product demo in your PRs to make them more compelling.
Over to You
Maintaining a strong online presence gives your business vast exposure in a long run. While incorporating the above-given tips, keep these things in mind…
- Your customers and their concerns
- How your product can help them
- What language or platform your customer use
Do you have other tips to share with us? Or you have a query?
Just drop your thoughts in the comment box given below.