Marketing Mistakes Small Businesses in Singapore Are Making

10 Marketing Mistakes Small Businesses in Singapore Must Avoid

Learn about these common marketing mistakes that small businesses make and how you can avoid them.

Have you ever thought why your marketing campaign failed?

Despite spending heavily and employing the best team, you are not able to get the desired results with your business marketing.

Where are you lacking?

A bad or failed marketing is not only a waste of time and money but also affects your sales and customer loyalty.

So, be serious and make sure you are not making these common marketing mistakes that ruin your small business like small leakages do to the big ship.

10 Must -to Avoid Business Marketing Mistakes in Singapore

1) Not Creating a Proper Marketing Plan:

Promoting your business without a marketing plan is like sitting in an exam without preparation.  And both things end up with the same result—fail. If you are lucky enough, you can get the desired result, but that cost you lot time and money in the process. Your small business needs an effective marketing plan by taking into account your requirements and target audience.

2) Not Using Digital Marketing:

If you think that digital marketing is fake or not effective for your business, go through these eye-opening stats:

  • 80% people research a company online before using their services
  • 78% of local-mobile searches result in offline purchases.
  • Young people spend almost 3.4 hours a day on their mobile phones

So, if you don’t use digital marketing for your business, you are running the risk of being left behind to win over the potential customers and lose the lead to competitors. Digital marketing takes your business to target audiences, thereby increasing your leads, sales and customers.

3) Not Having a Business Website:

Nearly 60 percent of small businesses don’t have a website. Not having a website in this digital age means that your business doesn’t exist to 97% customers searching online for products and services before they visit their brick and mortar location. You definitely need a website to increase your visibility to online customers, verify the existence of your business and enhance customer experience. Even starting with a 3-5 page website will serve your purpose.

4) Not Identifying Your Targeting Customer:

Do you try to sell to everyone? If so, you are not alone. There are many small business owners who consider everyone to be their prospective customer. Although it is true that your product or service should appeal to a wide range of audience, you should identify your target audience so you can create interaction and marketing plans to reach them directly.

5) Not Being Aware of What Your Competitors are Doing:

What marketing strategies your competitors have? What are their services, can you offer similar or better? How are they positioning their products in the market?

There are many things you can learn by keeping a track of your competitor’s activities. In fact, you can’t get competitive edge until you know what they do.

6) Not Including Social Media in Your Marketing Strategy:

If you are not serious about your social media marketing or not using it at all, you are missing out an opportunity to reach more customers.

This is because Singaporeans are the most active social media users in the world. According to, 2 in 3 “S’poreans” have admitted to social networking addiction.

Therefore, you can’t afford to miss out such golden opportunity to promote your brand.

Make sure to choose the right social media platform like Facebook or Instagram for brand promotion and be clear about your goals to make the most of your social media marketing.

7) Not Offering Discounts and Offers:

Does your marketing plan include discounts and offering? If not, you may be excluding prospective customers from your business. Discounts and offers not only attract customers, but also help you earn their loyalty.

From free seminars, deals, loyalty cards, percentage discounts, sales and trails offers, there is a wide range of promotional activities to choose from.

8) Not Measuring Your Marketing Results:

Tracking your marketing campaign is essential to know if it is working. In simple words, you should know if your marketing campaign is effective or not. It will help you recognize your key areas of improvement in the campaign.

9) Not Using Mobile App:

You may think that your business doesn’t need a mobile app to sell products at this time. But if you want to prepare for the future and start seeing yourself getting a competitive advantage, you’ll need a mobile app.

This is because people in Singapore are using a mobile app for everything, whether it’s ticket booking, finding things, shopping, banking or finding property. From connecting to customers, beating the competition, to building a brand, a mobile app makes it possible for you to achieve your business goals.

Even it is seen that mobile apps are beneficial for tuition agency in Singapore in many ways.

10) Not Trying New Marketing Strategies:

Marketing is the not the routine thing, requiring you to experimenting with your marketing tactics. Besides, you should keep pace with the changes and prepare for the new marketing strategies.

So, these are the common marketing mistakes you should avoid while creating your campaign. The more you avoid these marketing blunders, the faster you will turn your business into a successful brand and enjoy the success you are longing for.

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Author: Varun SharmaStarted working as a digital marketing expert, Varun Sharma is now also a well-known digital marketing speaker – a speaker on performance development, and a trusted mentor to businesses in the digital world.

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