In our previous article, we laid a roadmap for effective content marketing strategy. We started with the basic idea of content marketing which can provide a growth to your business. Linking with the same basic idea, this article will share different faces of content which can be incorporated into your marketing plan to reach the zenith of success.
In this digitally competitive world, it is an utmost priority to stand out from the crowd and present your brand in a unique manner. As discussed in our previous article, content is not restricted to just blogging. When we talk about content, it is a king whose kingdom is vast, varying from blogs to videos.
The throne of the king is undefeatable and no matter what happens, content will always remain king. You have to choose which area of content is to be focused as per the needs of your business.
Different Faces of Content…
1) Bite-Sized Content- The lesser will rule
It is a true fact that longer the content better is the ranking in SERP’s as more and more keywords can be incorporated in long form content. Orbit media survey of 1000 bloggers suggests that the trend of longer posts is on rising since 2014 and it is good to approach if you intend to rank at top of SERP’s.
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But as social media is driving more and more traffic with passing time, these long blogs leave the majority of the visitors in cold. You are more likely to get a positive ROI from shorter, visually-rich content if your target audience is millennial.
2) Animation Rich Content
In this digital world, where the attention span of the customer is diminishing with time, brands have started establishing themselves as experts in a field through rich content.
As per 3M Corporation study, the brain processes visual information 60,000 times faster than text and hence experts in the marketing industry analyzed this fact and therefore, 74% of social media marketers use video assets in their social media marketing.
When an ingredient of animation is added in a video, it becomes capable to achieve wonders. Animated videos are easy to produce at reasonable rates with many types of software, making it the best form of marketing opted by business owners these days.
Vodafone effectively used animation in their marketing strategy which generated fruitful results for them. ZooZoo videos were the most dominating videos on all social media platforms and it became viral videos for two weeks, achieving the target of 3 million views in just 3 weeks.
ZooZoo advertisements helped Vodafone to increase its customer base by 3.8% in Q1 and they reported an increase of 23% revenue at constant exchange rates.
Using animation in a video has many advantages: EASE.
- E- Expenses are little.
- A- Awareness of the brand increases.
- S- Simplifies complex topics.
- E- Engaging and retains viewer’s attention.
3) Going Live- Adds Life to Content
Streaming is prevalent in this world since 1934 with the birth of Muzak. However, when a word ‘Live’ was added in front of streaming, its value increased by huge margins.
Social media took it to its advantage and Facebook in 2015 came up with a Live Streaming option which was initially restricted to only celebrities and at later stage opened up for all in 2016.
However, the Facebook live streaming feature has not fully taken off but it is ought to bring a huge fizz in 2018. As per the Social Media Marketing Industry Report, 50% marketers are planning to use live video services such as Facebook Live and Periscope and 50% want to learn more about live video.
Live streaming can be used in many ways to engage your consumers. You can go ahead addressing the blog comments, giving an inside look at your business and promoting your upcoming event through live video platform.
Dunkin Donuts chose Facebook Live as a platform to celebrate National Donut Day. They shared a live session elaborating their process of donuts manufacturing.
4) Route Your Content Via Influencer
Content Marketing driven by influencer marketing will ride the business to next level in 2018. As per Tomson Survey, businesses are making $6.50 for every $1 spent on influencer marketing. It is the fastest growing and most cost effecting channel beating many other platforms.
Make a thorough research about which influencer can be best taking your business to the targeted audiences. Take the ambassadors to social platform and let the world know what they want to say.
A tweet was on found on tweeter comparing where a brand compared itself with its brand ambassador Roger Federer quoting “united by setting a standard to which all others aspire.” This is the perfect way to market your brand with help of a brand ambassador.
Content marketing is a marketing strategy that revolves around the creation, publication, and distribution of content to a target audience in order to bring new traffic (and therefore new customers) to your business.
“You need to create ridiculously good content – content that is useful, enjoyable and inspired.”
~ Ann Handley