We are very much of the fact that businesses in Singapore need digital marketing to grow.
Even, SEO hacks have significantly improved search rankings in the year 2017 and now it looks like 2018 will also be an exciting year for SEO. Doesn’t it?
Every business owner dreams of having his website placed on the first page of search engine optimization and promote business online. Similarly, SEO Companies in Singapore aims at ensuring that clients’ pages are ranked high in major search engines.
To achieve the same is quite an uphill task but it’s definitely not impossible. SEOs vitality is well recognized in the market these days, it happens to be the backbone of any website. Now we are well into 2018, it has become imperative for specialists to keep an eye out for tips and trends that can affect search rankings for their keywords this year. Therefore, let’s explore what’s on the horizon for the Singapore’s SEOs in the year 2018.
5 innovative SEO tips that will help you stay ahead in the digital marketing industry
Read on to find out the tips that will likely help your business boost in the year 2018.
Be the Cheetah, be the Fastest:
Speed is a killer-Decreasing page load time can drastically increase conversions. According to surveys done by Akamai nearly half of web users tend to abandon a site that isn’t loaded within 3 seconds and they expect a site to load in 2 seconds or less.
It’s now important more than ever to focus on your site speed. Speed is big. The phrase “Survival of the fastest” holds to be completely true for SEO rankings.
Don’t be Skeptical About Voice Search:
Voice Search is a Next Big Thing.The advent of personal assistant apps like Siri, Google Now, and Cortana has made it a lot easier for Smartphone users to perform voice search and get accurate and the best possible answers to their queries.
Do you know-The ratio of voice search is growing faster than type search. Therefore, advertisers should be ready for that while creating keyword strategy.
Don’t Ignore Mobile SEO Anymore:
With the ever-increasing mobile friendliness, you simply can’t afford to ignore the mobile SEO anymore. Mobile has become an unignorably big ranking factor. Making your pages Mobile-friendly is a key to high rankings. You will be stunned to know that 29% of smartphone users will immediately switch to another site or app if in case their needs are not satisfied.
Read Also: Local SEO- 7 Successful Ways to Promote Your Business Locally
Don’t Forget Link Building:
There are very less chances that your website will rank well without the backlinks, they are very critical in ranking any website. The way you build your backlinks has changed over the years.
Remember, low-quality links have no effect and can eventually harm your site. Low-quality links include:
- Spammed blog comments
- Paid links
Benefits of link building that are less immediately obvious yet still worthy of consideration are as follows:
- Building relationship
- Sending referral traffic
- Brand building
Don’t Forget to Consider Rich snippets:
It is an advanced SEO technique that should be at the pinnacle of your SEO campaign. Rich snippets can be turned into a major ranking factor in coming time and stillif you don’t care why your rich snippets are not appearing in SERPs; you need to be serious this time.
Some of the common rich snippets utilized by websites are listed below:
- Images and Google authorship
- Reviews and Ratings
- Breadcrumbs
- Products
The rise of featured snippets, fast loading web pages, voice search, building backlinks and increasing mobile SEO often yield better results than an organic ranking. That’s why it’s advantageous to keep up with the latest trends and discover how your brand can maintain a successful SEO strategy for the year 2018 by blending established and growing trends.
