Learn how using these simple online marketing tips can benefit your small business or start-up in Singapore.
Are you looking for the ways to promote your start-up or small business in Singapore? Of course, you are.
It is impossible to have a successful business without promoting your product or service. And competition must be another concern for you. Right?
In this scenario, promoting your business online can give you a competitive edge. This is because over 82% of people in Singapore are Internet users. The Internet is used to search everything, from transport, hotels, businesses, to even tuitions. However, online marketing is a vast field and covers many marketing tactics but make sure you avoid the most common business marketing mistakes.
You may be confused from where to start, right?
Here we have come up with some simple things helping you promote your business online for better productivity.
1) Do Business Listings:
Have you ever heard about online business listing? They are similar to the yellow pages or local directories used in a real life for marketing. These directors are listed with the details of business like name, address, and services. The only difference is that online business listing is done over the Internet to enhance your business’s online presence. In fact, it is one of the effective ways to promote your business locally in Singapore. It supports instant search and recognition of a business. It is cost effective and easy to manage.
Some of the popular listing websites in Singapore are Singapore Yellow Pages, Singapore Business Federation, inSing.com, and The Green Book etc. It is very easy as you need to fill up your business name, contact details, and website. Make sure to know if they provide a free listing or charge you for that.
2) Submit Classified Ads:
Like business listing, classified is another fundamental you can’t afford to miss for your business promotion. It is affordable for small businesses having a limited budget for their service promotion. Some of the best-classified ad sites in Singapore are Gumtree Singapore, Craigslist, STClassifieds, Locanto and Singapore Expats.
All you need to register using your name and email address and choose a username and password. Later, you can start posting your ads according to the fields given there.
3) Design a User-Friendly Website:
Having a website is beneficial for small businesses for many reasons. First and foremost, a customer can access them online through searches or click their links given in classified or business listing. They know what your business is all about and what you sell or do. Customers can access your website anytime and communicate with you if they are interested.
Besides, having a website makes your business look more authentic and credible. In nutshell, a website is like your “virtual company” over the Internet where online users can approach you.
So go ahead and design an attractive website for your business with the help of professional website design and development Company in Singapore.
4) Work On Your Social Media Presence:
66% of Internet users have social media accounts. This is why your business needs an optimized social media presence to reach those customers. It is a cheap and quick way to promote your brand if done right. So, make your business accounts on Twitter, Facebook, Instagram and Pinterest to create a buzz or generate brand awareness. Engage your prospective customers by posting and sharing links, notes, videos, photos, infographic and other contents with your target audience.
5) Opt for Paid Advertising:
Though paid advertising can be an expensive endeavor, it is a great way to tap into the huge numbers of audiences looking for info, services, and products online.
You can opt for paid advertising by creating an account at Google Adwords. Generally, an advertiser bid on specific keywords for which they want to display in paid search results. For example, you have bid for “red watches.” When someone searches for red watches, your entry would be among the top results in the search. Since it is a PPC service, you have to pay only if a user clicks on the ad.
Make sure to choose traffic oriented keywords and set “realistic” budget. Even Google Adwords can boost your SEO efforts in many ways.
6) Issue Press Releases:
Whether you are launching your business or unveiling a new service, consider issuing a press release to gain exposure. A small business owner with limited resources can spread the word about his company and products in a most effective manner using the press release, without breaking the bank.
7) Take the Help of Digital Marketing Experts:
In a time when people are using Internet to find or explore product or service they need, there is no greater investment than SEO for your business. In order to drive the customer to your website, it is essential for you to get the help of Digital Marketing to grow your business in Singapore. It improves the visibility of your business on the web that helps you find targeted audience, generates revenues, maximizes profits and achieves your sale goals. So choose a professional SEO company in Singapore that will help you achieve your goals and take your business to the next level.
These seven, simple strategies to promote your business will help you engage customers, relationships, and eventually, increase the visibility of your business. It’s not always about your hefty budget reserved for business promotion, it’s about your effort, time and having the ability to take right step at the right time. And one more thing—such strategies won’t bring you overnight success. But it is for sure that they can be beneficial in the long run.