6 SMO Strategies You Can’t Afford to Miss in 2020

I know many SMO marketers who have stuck to the same old SMO strategies for years.

These strategies are something you must have tired of hearing over and over—such as take care of your audience, optimize your content, and make hashtags—even though they are building blocks of SMO practices.

But it’s 2020.

You can’t simply stack the post with hashtags. Or your engagement doesn’t rely on beautiful pics anymore.

Social media platforms like Instagram and Facebook have become more user-oriented than ever before. Users’ expectations have increased.

You need to go extra miles to see results with your SMO plans. The landscape has changed over the years. And changed SMO landscape requires new strategies.

Using those dated strategies means that someone has been in a coma for five years since these strategies were made.

Joking apart, here I have rounded up some unique SMO strategies you should imply to see results in 2020 and beyond.

1. Social Listening to Feel the Pulse of Your Audience:

You must have overheard someone talking about you. In SMO language, we call it social listening.

Social listening is all about looking for the mention or references of a brand across social media channels. For example, someone has posted about your brand on his profile, though he is not your follower.

With social listening, you can go beyond your social media profiles to check what people are saying. You can even respond to their comments or create strategies accordingly.

Luckily, it is not a manual task. There is a range of tools to automate this process, from Keyhole, Awario to Brandwatch.

2. Team Up with Micro-Influencers:



Not all of us can afford celebrity endorsement due to a limited budget.

Luckily, you can enjoy the same level of exposure by hiring micro-influencers.

A micro-influencer is someone who has between 1k to 10k followers on their social media accounts. They generally focus on a particular niche and are regarded as an expert or topic specialist.

For example, Hanya Seah is a famous fashion icon on Instagram with 16k following. You can approach her to endorse your apparel brand. Or Brad Lau, a popular Singaporean food enthusiast over Instagram, can be the right fit to promote your food products or restaurant.

Although their followers are just the ¼ of any popular showbiz star, their audience is highly engaged. If they talk about anything, their audience is likely to take them seriously.

This way, you can widen the exposure of your products by working with popular social media figure. They are not that costly and can be approached by simply asking to review your products.

3. Choose the Right Social Media Platform:

To make the most of your social media strategy and reach your target audience, you need to be on the right social media outlet. Each social media platform is meant for a different purpose.

For example, if you sell fashionable dresses, Instagram can be a more robust platform than others due to its visuals.

Facebook is great for promoting local events and building community.

If you provide B2B services, you need to work over your presence on professional networking sites such as LinkedIn. Twitter is a great platform to share news and live event updates related to your business. Users check this rapidly-changed outlet to stay up to date on trending topics, news, and events in real-time. This also let the customers quickly communicate with brands and business they follow.

This can be further broken down based on the gender of your audience. Facebook is used by 53% of females, while YouTube is used by over 60% of males. 80% of Pinterest users are females.
The point is here that you need to ponder over all the factors to choose the right platform for your business.

4. Broadcast Yourself:



The use of videos is not a new trend.

The past years saw the use (exploit) of explainer videos on social media. 2020 is all about live streaming!

Coming live on your social media profiles can benefit your brand in many ways. A fitness instructor can address his followers looking for best shoulder workouts while a restaurant manager or rep can talk about a new recipe they just invent.

Broadcasting yourself lets you react immediately to the latest happenings, connect with your audience more engagingly, and show them that there’s a human behind the brand. Above all, it is an excellent opportunity to have a word with your audience.

5. Explore New Social Media Platforms:

2020 is also a time to explore beyond Instagram, Facebook, Twitter, and YouTube. Many new social media outlets have come to existence.

And the leading one from the new pack is TikTok, with 800 million worldwide users.

Designed for making amusing 15-second videos, TikTok lets you show the creative side of your business. Many brands are using this for marketing and advertising. TikTok is widely popular between the ages of 16 and 24, making it useful for your brand targeting Generation Z.

Vero is another promising platform that lets you share photos. It is free from data mining, algorithms, and advertisements.

Given that video content is ruling social media platforms, trying Caffeine can be useful. Designed by former Apple designers, this platform offers live streaming services that can be used to spread awareness of a brand.

6. Last but Not Least—Create Your Future Goals:

Give your SMO strategies a great finish by having realistic future goals in place. Creating social media goals is an essential step towards improving the value of your social media works. Writing your goals down and keeping track of your progress also increases the possibility that you will get what you set out to do.

Whether you are looking for increasing traffic on Facebook or creating engagement on Instagram, goals, help you plot out your directions for improvement and success as well as hold you accountable for them.

They can be created based on your current performance and analytics. Make sure to create realistic goals you can achieve. It can be 3-post to 4-post per week—but not 15 posts per week.


So, these are some game-changing social media strategies for 2020. While social listening can let you know your audience better, trying out new social media platforms can be a new way to boost visibility. Live videos will be as crucial as creating future SMO goals.

To make the most of your social media efforts, you need to put the right thing on the right platform. If you are new to social media optimization or perplexed where to start, you can work with an experienced social media marketing services in Singapore.

What do you think? Let us know by commenting below!

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Disha Singh

Author: Disha Singh

Disha is a social media analyst, social activist and a blogger, since 2004. She is the social media director of KVR Web Tech from last 10 years and has successfully created business strategies for various big brands.

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