{"id":470,"date":"2018-05-05T09:08:14","date_gmt":"2018-05-05T09:08:14","guid":{"rendered":"http:\/\/www.kvrsingapore.com\/blog\/?p=470"},"modified":"2023-02-09T06:38:13","modified_gmt":"2023-02-09T06:38:13","slug":"different-types-of-content-for-better-content-marketing","status":"publish","type":"post","link":"https:\/\/www.kvrsingapore.com\/blog\/different-types-of-content-for-better-content-marketing\/","title":{"rendered":"Different Types Of Content For Better Content Marketing"},"content":{"rendered":"

In our previous article, we laid a roadmap for effective content marketing strategy<\/a>. We started with the basic idea of content marketing which can provide a growth to your business. Linking with the same basic idea, this article will share different faces of content which can be incorporated into your marketing plan to reach the zenith of success.<\/p>\n

In this digitally competitive world, it is an utmost priority to stand out from the crowd and present your brand in a unique manner. As discussed in our previous article, content is not restricted to just blogging. When we talk about content, it is a king whose kingdom is vast, varying from blogs to videos.<\/p>\n

The throne of the king is undefeatable and no matter what happens, content will always remain king. You have to choose which area of content is to be focused as per the needs of your business.<\/p>\n

Different Faces of Content\u2026<\/h2>\n

1) Bite-Sized Content- The lesser will rule<\/h3>\n

It is a true fact that longer the content better is the ranking in SERP\u2019s as more and more keywords can be incorporated<\/a> in long form content. Orbit media survey of 1000 bloggers suggests that the trend of longer posts is on rising since 2014 and it is good to approach if you intend to rank at top of SERP\u2019s.<\/p>\n

\"Length<\/p>\n

(Image Source<\/a> )<\/p>\n

But as social media is driving more and more traffic with passing time, these long blogs leave the majority of the visitors in cold. You are more likely to get a positive ROI from shorter, visually-rich content if your target audience is millennial.<\/p>\n

Read Also:<\/strong> 7 Reasons Why No One Comments On Your Blog Posts<\/a><\/p>\n

2) Animation Rich Content<\/h3>\n

In this digital world, where the attention span of the customer is diminishing with time, brands have started establishing themselves as experts in a field through rich content.<\/p>\n

\"Attention<\/p>\n

As per 3M Corporation study<\/a>, the brain processes visual information 60,000 times faster than text and hence experts in the marketing industry analyzed this fact and therefore, 74% of social media marketers use video assets in their social media marketing.<\/a><\/p>\n

When an ingredient of animation is added in a video, it becomes capable to achieve wonders. Animated videos are easy to produce at reasonable rates with many types of software, making it the best form of marketing opted by business owners these days.<\/p>\n

Vodafone effectively used animation in their marketing strategy which generated fruitful results for them. ZooZoo videos<\/a> were the most dominating videos on all social media platforms and it became viral videos for two weeks, achieving the target of 3 million views in just 3 weeks.<\/p>\n

ZooZoo advertisements helped Vodafone to increase its customer base by 3.8% in Q1 and they reported an increase of 23% revenue at constant exchange rates.<\/p>\n

\"ZooZoo<\/p>\n

(Image Source<\/a><\/em>)<\/em><\/p>\n

Using animation in a video has many advantages: EASE.<\/em><\/strong><\/p>\n