{"id":321,"date":"2017-08-05T09:49:21","date_gmt":"2017-08-05T09:49:21","guid":{"rendered":"http:\/\/www.kvrsingapore.com\/blog\/?p=321"},"modified":"2023-02-09T06:57:04","modified_gmt":"2023-02-09T06:57:04","slug":"tips-to-boost-conversion-rate-of-your-ecommerce-site-in-singapore","status":"publish","type":"post","link":"https:\/\/www.kvrsingapore.com\/blog\/tips-to-boost-conversion-rate-of-your-ecommerce-site-in-singapore\/","title":{"rendered":"Tips to Boost Conversion Rate of Your Ecommerce Site in Singapore"},"content":{"rendered":"

Is your e-commerce business not making big? Don\u2019t worry. Here are some simple strategies you should implement to see positive results. <\/em><\/p>\n

Singapore is an ideal landscape for e-commerce business, thanks to its well-developed infrastructures, high income and tech savvy population. Estimated e-commerce user penetration in Singapore<\/a> is at 64.8% in 2017 which is expected to reach 80.9% in 2021.<\/p>\n

There are various ways to promote your business online<\/a> but that doesn\u2019t mean you get success by merely launching an e-commerce site here. You need to make your website well optimized and customer friendly in order to boost your sale. And this is very important as the island\u2019s ecommerce landscape is already packed with several international and local players.<\/p>\n

How will you gain customers in their presence?<\/p>\n

Getting customers to your site may be somehow easy, retaining them till their checkout is challenging. Will they come back to shop from you again?<\/p>\n

Don\u2019t worry. All you need to work on the below-listed strategies we have learned after studying some successful e-commerce sites in Singapore.<\/p>\n

Show Your Offers and Sale on Home Page:<\/h2>\n

Deal and offers can drive your sales. So, it is extremely important to make them visible so that they can catch visitor\u2019s eye. Otherwise, a customer can leave your site to find deal on your competitor\u2019s website if they unable to see offers or sale in first glance.<\/p>\n

So, it makes sense to show your existing promotions or Big Friday Sales on the top banner of your home page. It will not only flash your offers to their eyes but also prompts a user to opt for your deals. Make sure to use high quality images and compelling \u201cwords\u201d.<\/p>\n

Read Also:<\/strong> 10 Mistakes That Make Your Ecommerce Website a Hacker\u2019s Target<\/a><\/p>\n

Make Searching Easy:<\/h2>\n

Adding \u201csearch box\u201d to your website may sound basic thing, but it comes handy when a customer fails to find the product in the sea of your inventories. For example, he can type the product name or related keyword in the search box. So, make sure to have a search bar at the right corner of your website. It is your important filter!<\/p>\n

Make Your Website Load Faster:<\/h2>\n

Your ecommerce site has thousands of products to offer. It has lucrative offers and discount to give. But all in vain if your website takes longer than a couple of seconds to load. This is because a loading time is the first characteristic of any website a customer experience. If it takes too long, chances are a customer may abandon it in the middle. Shockingly,40% of users abandon a website<\/a> if it takes 3 seconds to load. And 79% online shoppers<\/a> are not willing to return to a website because of the slow loading time or poor performance. So, you must work on your website\u2019s loading time.<\/p>\n

First of all, determine your site\u2019s load time using Google\u2019s PageSpeed Insights tool<\/a>. Optimize your marketing tags as they may hinder the speed of your website. Then optimize your images and choose fast and reliable hosing servers to improve the loading time of your website.<\/p>\n

Use High-Quality Images of Products:<\/h2>\n

Unlike in \u201cbrick and mortar\u201d outlet where a customer can actually see and touch the products they want to shop, ecommerce stores rely heavily on the images to display their products. Online customers can only guess the quality of the product by viewing it clearly from various angles. Product images convey important information and can help boost the sale of the product. In simple words, the quality of your product\u2019s image reflects the quality of your brand.<\/p>\n

Here are the best ways to use images on your e-commerce website:<\/p>\n