{"id":151,"date":"2016-10-07T06:08:04","date_gmt":"2016-10-07T06:08:04","guid":{"rendered":"http:\/\/www.kvrsingapore.com\/blog\/?p=151"},"modified":"2023-02-09T07:07:35","modified_gmt":"2023-02-09T07:07:35","slug":"7-ways-google-adwords-can-help-in-boosting-your-seo","status":"publish","type":"post","link":"https:\/\/www.kvrsingapore.com\/blog\/7-ways-google-adwords-can-help-in-boosting-your-seo\/","title":{"rendered":"7 Ways Google Adwords Can Help in Boosting Your SEO"},"content":{"rendered":"

Have you ever thought Google Adwords can be used to boost your SEO? If not, here are the points to prove how Google Adwords support SEO to boost your website conversion rate<\/a>. <\/em><\/p>\n

Can Google Adwords impact my SEO ranking?<\/p>\n

You might have pondered over this question. Before giving a straightforward \u201cyes\u201d or \u201cno\u201d, let\u2019s start with the brief intro of both Google Adwords and SEO.<\/p>\n

Starting with Google Adwords, it is a Pay Per Click (PPC) or paid advertising service by Google for businesses willing to display ads on Google and its advertising network. For example, your advertisement can be placed on the top Google Adwords lets online businesses to fix an advertising budget and only pay when user clicks on your ad.<\/p>\n

On the other hand, SEO or Search Engine Optimization is an online marketing tactic to increase the visibility of web page by drawing organic traffic.<\/p>\n

So, it means that Google Adwords and SEO are two different online marketing aspects with common purpose\u2014to improve your page visibility.<\/p>\n

That\u2019s the brief intros of both Google Adwords and SEO!<\/p>\n

Now, let\u2019s back to the main question\u2014Can Google Adwords impact my SEO ranking? Yes, it can! Although it doesn\u2019t have any direct connection with SEO, Google Adwords can still influence your SEO. Let\u2019s see how\u2026<\/p>\n

Make Your Keyword Research Smarter<\/h2>\n

Keyword research is the lifeline of SEO which is usually done with Google\u2019s Keyword Tool. And it is equally true that the tool doesn\u2019t provide 100% accurate data. Relying only on Google Analytics means that you are far away from your deserving ranking as it provides you the ranking words, and not the words you should target. It is a good idea to explore your Adwords campaign data to strengthen your keyword research. You can use \u2018Search for New Keyword and Ad Group Ideas\u2019<\/em> in the Google Keyword Planner to know high performing keywords.<\/p>\n

You can pick a broad keyword and then narrow it down to get something specific, but not too specific as it affects your relevant traffic.<\/p>\n

For example, organic coffee tends to perform better as it is neither too specific like \u201chealth benefits of organic coffee\u201d nor too common like \u201ccoffee\u201d, if your webpage is all about health benefits of organic coffee. Make sure to check the search volume and the competition level of keywords while choosing them from Keyword Planner.<\/p>\n

Guiding You to the Right Keyword<\/h2>\n

Picking a keyword from the planner is not enough. Instead, you need to test them on various metrics to know if they can really work for you. With the help of Google Adwords, you can know which keyword has the highest bouncing rate, thereby saving your time and efforts.<\/p>\n

Helps You in Content Tweaking and Optimization<\/h2>\n

Besides helping you choosing right keywords, Adwords can be useful in optimizing your website content. You can use CTR On Ads which tells you which headline or description is likely to be clicked most.<\/p>\n