Learn here how influencer marketing can help your business reach new heights.
Imagine that you run a clothing store somewhere in Singapore. And someone like Victoria Loke, who has 11.3 followers on Instagram, says something nice about your products. Or what if your cookery products are endorsed by Willin Low, who has 38.6 k followers on Instagram?
It simply means that their Instagram followers will be curious about your brand. Eventually, they may like to buy it. They do it because their role model is using the brand or recommending it.
Leveraging the influence of celebrity to promote your brands over the Internet is called influencer marketing.
As the name suggests, influencer marketing is a type of digital marketing that capitalizes on the influence of opinion leaders. By doing this, businesses get access to even larger market in the form of their followers or fans.
In short, influencer marketing is one of the effective ways to quickly build your brand online and raise awareness among your audience.
Here is how influencer marketing can take your business to the next level.
Giving Your Brand a Wide Range of Exposure. This is a key benefit of Influencer marketing.
Influencers are instrumental in the rise of new trends and movements. They expose their audience to new brands and products.
The case study how Zafferano, a restaurant chain in Singapore, saw benefit with Influencer marketing is inspiring.
The restaurant company invited 11 Instagram influencers for a special meal. They were asked to describe their dishes and dining experiences as well. And those influencers did so. Afterwards, Zafferano saw a swelling number of customers to their hotel.
1. Builds Credibility and Trust:
Why do people follow influencers over social media? They are inspired by them and follow their opinions. It shows that the brand is reliable and is of trustworthy company when they recommend it. Needless to say it evokes the curiosity in that brand. This way, influencer marketing has the ability to build trust and credibility about a brand.
2. It Prompts Purchasing Decisions:
Most Singaporeans are risk adverse, it means that they believe in taking calculated risk or avoid it at all. This is also true when it comes to making a purchase. This is why they are increasingly relying on influencers or word of mouth to make a buying decision. In this scenario, consider using an online influencer to provide a form of assurance for the consumers.
3. It Doesn’t Force Customers. It Just Inspires Them:
Influencer marketing also works because it is not pushy, unlike other forms of online marketing like PPC.
An influencer just uses or recommends the brand to the audience, rather than imposing it. Since it is used or recommends by their role models, people are likely to be interested in the product. So when you send message via an influencer, it doesn’t appear as pushy.
4. It is Affordable:
Influencer marketing shouldn’t be expensive in Singapore, unless you are interested to work only with celebrities. There are many influencers in Singapore who have a good number of followers, though they are not celebrity. Or you can go for micro-influencers who have fewer followers than that of celebrities. Most of them charge less for sponsored posts. Or they can even work for free products or services, or even as affiliates.
Influencer marketing takes your brand to a larger number of followers on social media. It helps connect your brand to people and drives their purchasing decision, creating a possibility for extremely high ROI. This form of marketing is really important for startups, small businesses or those who are struggling to get traction in their digital marketing.