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Technology Upgrades in Singapore Making It A True Smart Nation

Do you know that Singapore’s Smart Nation initiative is not something new? It was officially launched by Prime Minister Lee Hsien Loong on 24 November 2014. And now the nation is internationally recognised. In fact, the city-state ranks first in the Global city performance index 2017.

Whether it is about smart mobility, healthcare, safety, or convenient administrative services, Singapore is an indisputable leader. And this can be felt through the changes you might have spotted in the daily routine.

Yes, those sci-fi movies about machines and androids enslaving humanity, now seems to be turning true. Even Singapore has designed various amazing gadgets.

7 Advanced Technologies in Singapore:

Here we have listed some of the technological advancements which define Singapore as a SMART NATION in true sense. Have a look:

1. Drones Make It Safer:

Getting catch hold of bad guys is easier now. With Singapore Police using drones for surveillance law enforcements gets all new heights. The new drones come with sirens, a searchlight which is ten times more powerful than a car headlight, and an audio warning system with a 100m range. Hence, it benefits police with more mobility and can follow the targets, conducting aerial searches. In the similar queue, patrol bots have be deployed at public events to navigate pre-planned paths on their own.

Even drones are popular among the photographers as it can help them to get a perfect shots.

2. Pay via QR Codes:

From several years you might be paying at fancy restaurants or retail shops using ATM cards. But now the good thing is that if ever you realise that you’re all out of notes and cannot run to the nearest ATM, you can now pay with your phone. Yes, that’s right. You will easily find QR code systems implemented at hawker centres which works with various mobile banking apps. Moreover, there are companies like NETS planning to expand the system to more than 120 hawker centres.

Read Also: 5 Essential Pieces of Technology for Businesses

3. Fitness Bands or EZ-Link Cards:

To keep a track of your various bodily functions and time, you can count on a good fitness band. But that’s not all. As these bands can now be used on your next bus or MRT trip. The collaboration of EZ-Link with two tech companies brings for the fitness bands which comes embedded with EZ-Link chips. These could be topped up with any other EZ-Link card, and you can use your wallet when tapping in or out of a ride.

Read Also: Awesome Gadgets for College Students

4. Auto Driven cars:

Now there is a possibility to enjoy your next weekend trip across Singapore in your car without a driver. Simple, your car turns into your driver. All credit goes to the vehicles which have been given a dose of self-driving technology. So there is possibility for these cars to move around on their own similar to a real driver. And don’t worry for the safety. These have been tested already for years intensely. There are number of reputed organisations like the Land Transport Authority and Nanyang Technological University, performing plenty of testing in closed circuits and on public roads.

5. Advanced Lamp Posts:

Following the recent technological renovations, even the lamp posts are going to get an upgrade. Yes, you read that right. Singapore is planning for a vast network of street lights with sensors and analytics systems. As far as the purpose behind is concerned, the technology will allow these smart lamp posts to gather data such as vehicle traffic, weather conditions, and unusual sounds like car crashes or screams. In fact, these will he be helpful in guiding the self-driving vehicles stated in above mentions point.

6. HDB Home Systems:

There is testing going on with new smart home initiatives. During one of the testing phase, these systems were found to be assistive to monitor the movement of elderly family members in the home. Utilising sensors these notified users if the elders were in distress or not. Along this, these were helpful in tracking the usage of various household appliances, allowing users turn appliances on or off remotely, and sent mobile notifications when appliances were left on with nobody at home.

7. Robots Enter Mainstream:

Though Singapore has been introducing robotic staff into the workforce, chances are they will become more common in coming days. Developed by students and staff from Ngee Ann Polytechnic, “RoboCoach”, is meant to provide physical training to the elderly. Now the duties of these robots will not be limited to the fetching and returning of service items. They are good at imitating human movements, and all set to change the concept.

Which excites you the most among them?

7 Online Reputation Management Tips for Singapore Businesses

Over 92% of customers read online reviews and testimonials before making a purchase. In this scenario, you would like to have tons of positive reviews everywhere, from independent reviews sites to social media platforms.

But not all customers are happy. Even big brands have unsatisfied customers. As a result, they may drop a negative review about your business. Given that nearly all customers trust reviews or testimonials, having negative reviews can affect their buying decision.

Negative reviews can now travel faster than ever, thanks to the ubiquity of Internet-enabled devices.

Negative reviews directly impact your online reputation.

Is there any way to handle those adverse comments?

Enter online reputation management. It is the “practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet.” (Source: Techopedia).

Read Also: How Online Investing Increases Your Business’ Visibility?

If you’re thinking it is all about burying those negative reviews, sorry to say you are wrong. Instead, it is the practice of handling those adverse comments in a “positive way”. ORM helps you keep track of your business image over the Internet. Besides, it lets you find out the problems of unsatisfied customers and if you can resolve them.

Here are some key ORM tips to improve your business image across the digital world.

1. What is Being Said about Your Brand?

Some love your brand. Some find it’s just above average. There may be some who don’t like it at all.

The point is here to be aware of what customers think about your brand. Checking their reviews and feedback will help you know their take on your business. Besides, you can use brand monitoring tools like Mention to stay on the top on reputation management. Or you can set up Google Alerts to see other’s post about your business. This is the first thing to do before moving to other steps.

2. Take Care of Your Negative Reviews:

Negative reviews, as we have said earlier, can influence your buying decision. However, burying or clearing them off is not a great idea. This is because your business looks too good to be true. As a result, a customer will think that there is something wrong at the bottom.

Unlike positive reviews, most negative reviews are genuine. People post them because they are not satisfied with your services or feel annoyed. Here you need to understand their issues and assure them that they will be fixed. This will unleash a positive impact over an “annoyed customer”.

It also shows you as a business who really cares for their customer. As a result, a new or potential customer will always have peace of mind while buying from you.  Not taking care of negative reviews led Nestlé to close their public page due to huge outcry and resentment.

Read Also: How to Spot Fake Online Reviews

3. Have Profile Across the Relevant Websites:

Your company must have a presence on Facebook, Google+ and Twitter. Don’t be restricted to there. Go beyond to some additional social media sites or listing sites in Singapore like Hotfrog, Yalwa, Contactme, and Enrollbusiness. LinkedIn is great for B2B businesses while Instagram is suitable for visually oriented products like clothing and food. YouTube is also great for your video or slide-based content.

Having more accounts will help you outrank the negative postings. Having a strong online presence also builds your credibility and helps you reach more customers.

Read Also: How to Improve Customer Satisfaction with Social Media

4. Create Press Releases:

PR helps your brand reputation as it spreads awareness. They can be built around anything, from new launches, recognition, awards, events and more. It also helps you tackled negative press ahead of time. Simply put, the more PR you have across the web, the less likely negative press will be found by your potential customers. Think this as in the ration of—100 positive PR and 10 negative PR.

5. Improve the Online Reputation of Your Employees:

Some businesses are generally known by the name of their employees. For example, for businesses like healthcare or hair salons, perspective might be searching for your services asking their colleagues or friends “Which one do you prefer” instead of “Which business you prefer?”

The friend will tell the name of a person instead of a business. This is why it is important to develop a strong Internet presence on social media and blogging sites of your key employees.

6. Encourage Customers to Share Positive Experiences:

We all know that it’s not complicated. Just give them a gentle reminder or request this way—“Did we live up to your expectations today? Please drop your positive feedback!” This request can be placed at the bottom of webpages and receipt as well. An overwhelmed customer is likely to give instant positive feedback.

7. Keep Track of Your ORM:

Establishing a business reputation is not enough. Once created, it is required to be constantly monitored and maintained to protect a business. Here’s how…

  • Use the tools like Brand Monitoring or Trackur.com to keep track of the reviews, online content and tweets mentioning your brand name.
  • Monitor your social media accounts and review sites as well.
  • Also, check the reputation of your potential partners.

AND

  • Stay consistent with the ORM practices given so far in this blog.

So this is how you can improve your online reputation as a business. However, if you are not good at this or don’t have time to keep track of the things, it is better to hand over this task to a professional ORM company in Singapore.

Why a Growing Number of Singaporean Graduates are Taking Their Talents to the Online Community

The universities within Singapore are known for producing some of the most intelligent and adept graduates in the world today. As the global community becomes increasingly interconnected, these talented individuals are naturally looking to spread their proverbial wings. It is interesting to note that a growing number are turning to the online community in order to realise their dreams. This trend has actually been occurring for a number of years and the pace has increased dramatically in recent times. Why is this the case? What advantages might an online profession have to offer? What utilities and tools have enabled such a transition to be much easier than ever before? The answers to these questions will serve to highlight the changing world around us.

Why Walk When You Can Run?

While opinions naturally differ, many Singaporean graduates will argue that they are exposed to more professional opportunities within the online community. This is due in no small part to the fact that remote telecommuting has now become a reality. However, the potential for success when establishing an online business is just as profound. There are few limitations and as opposed to brick-and-mortar sales, the associated overhead is extremely low. This signifies that graduates will not be forced to invest a great deal of money in order to begin pursuing their dreams.

The same observation holds true when referring to those who might have obtained a degree in computer programming or IT. The possibilities are boundless and numerous organisations are in desperate need of graduates who possess a working knowledge of the intricacies involved with website design.

More Options Than Ever Before

In the past, the online business community was often viewed as an elite cadre of individuals with a great deal of experience. Thus, it tended to be reserved for larger organisations which possessed the finances to actively promote their products and services. The entire landscape has now changed due to the introduction of targeted e-commerce solutions like Shopify, which are moulded around the needs of smaller businesses.


Snow

It is therefore entirely possible for a graduate student to partner with a reputable ecommerce platform when actively promoting what he or she has to offer. Little prior technical experience is required and if a question happens to arise along the way, professional customer support is never far off. It is therefore clear to see that the rise of small online businesses should pick up pace in the months and years to come.

This is not to say that all challenges have been taken out of the equation. Graduates still need to possess good business sense and they need to appreciate the immutable fact that competition is on the rise. Those who are motivated, flexible and driven by their goals should expect to rise quickly within the digital ranks. It is wise to work in tandem with a viable e-commerce provider in order to fully leverage the tools which are available. Singaporean graduate students are set to leave a lasting impression upon the world around us.

8 Reasons To Choose Digital Marketing As Your Career In Singapore

Looking forward to a career in a high-growth industry? Do you want to work in an environment where dedicated individuals with a drive to learn are in high demand?

Then you must consider digital marketing. In a country like Singapore where people highly count on internet for choosing a product or service, this industry has a lot to offer. Do you know around 84% Singaporeans are Internet users? While businesses are on a look out for better online visibility, they are regularly hunting for new, creative, and skilled digital marketers.

Even if you lack experience, this industry has so many facets to it that experience might not be necessarily a requisite for landing a job. Choosing the world of digital marketing gives your freedom to work as in-house (agency roles) and remote working (freelancing), as per your needs. And that’s not all!

There are several other reasons which will make you choose digital marketing as a career. Have a sneak peek here:

1. Growing Demand:

Singapore is turning digitally-savvy. Whether it is about education sector or shipping industry, digital marketing is becoming an indispensable part of every business. This has made entrepreneurs more inclined towards digital marketers having specialised skills to make their business grow. They are always in search of knowledgeable people who can deal with mobile marketing, search engine optimisation and other digital marketing fundamentals.

2. A well-paid Choice:

Not placing too far in the list, the second most compelling reason to become a digital marketer is that you get a reasonably good salary. As there is shortage in supply of skilled and creative candidates, if you are someone with specialised digital marketing skills, you have a great reason to bargain. Coming to the annual salary, the digital marketing executives can expect to start off with $30,000 – $38,400 whereas a digital marketing manager with a specialised skill set could potentially earn somewhere $52,000 – $90,000. However, it is worth noticing that package offered can vary as per your years of experience and industry standards.

3. Free Learning is Possible:

If you are a keen learner, the possibilities are endless. You can choose among various free online courses, nano degrees, etc. offered by legitimate universities. A number of free courses are available from sites like Coursera, where you can learn digital marketing fundamentals. In fact, you can get a brief idea for what specific skills you’d be moving further. Later you can achieve some specific skill set from SEO Learning Centre by Moz, Google Digital Academy, Google Analytics Academy, or Hubspot Academy, at reasonable costs.

4. Switching is Always an Option:

Working in the digital marketing never put on constraint on starting with some new ventures. If you have some capital saved and want to start your own business, it is perfect. With online information serving to be a key source in introducing consumers to products and offers, you can always use your skills to make your business grow. It hardly matters whether you are a B2B or B2C in nature, the digital marketing strategies and tactics you gained will be helpful in reaching your potential clients.

If you need some idea for what to start, you can read here.

5. Exhilarating Work Environment:

The rapidly-evolving nature of digital marketing landscape in Singapore makes it another reason to build your career here. Every minute there are new tools, algorithms and technologies emerging making it arguably one of the most challenging fields to work and grow. There will be a lot to explore and experiment and explore. The only thing which has to be constant is your willingness to learn and catch up with the pace. Simply putting, you have to be on your toes, stay updated, and clearly monitor all internal and external factors which could affect your campaigns.

6. Spectrum of Roles:

If you have a very spontaneous nature, this field is certainly for you. In digital marketing you will get to wear many hats. Whether you are a newbie or already working in some other field, you have many options to choose. You could be a generalist or a specialist, whatever the role demands. To be successful in this industry, you have to be someone who understands the broader picture, meanwhile zooming in on a particular skill. It is ok to specialize into a particular niche, having knowledge of a broad array of skills, is must.

7. Endless Reading Material:

Even after you have gained the basics, it is essential to stay updated for the latest changes, trends, and so on. Thankfully, for a digital marketer there is a vast literature available. You can read on number of articles and blog posts updated regularly by several organizations and experts. To your every problem you can get an expert opinion.

8. Flexibility:

As everything is done online, you enjoy the flexibility to work as in-house employee for an agency or you can go for freelancing. After gaining some experience as a digital marketer, you can convince your management to let you work at your ease. While all you need is a laptop and access to the internet, working from home, whenever required, won’t be problematic.

So with digital marketing gaining exponential rise in Singapore, it is sure that the obsession is not going anywhere. Together these reasons make it absolute sense to pursue digital marketing as a career.

5 Advanced Gadgets Designed by Singapore

Singapore is known for its diverse culture, cleanliness, food, education and the Marina Bay. The sparkling island is now making a stride in research and technology. Technology and Mobile Apps in Singapore has gone beyond being functional to something that drives an ambitious economy.

Although the country might be smaller than many major cities around the world, it has a wonderful pool of talent in technology. The country has already made its mark with water technology, petrochemical ecosystem and port management capability.

Apart from this, the nation has been at the forefront of creating gadgets and applications that have eased the routine life of an average Singaporean.
Here is a rundown of such gadgets and devices that are exclusively made in Singapore.

1. InkPlus Case:

InkPlus Case is the brainchild of Singapore based OAXIS INC, which has invented other award winning technologies like WatchPhone and Bento speaker.

InkPlus is a smart case for your smartphone. It eliminates the need of unlocking the phone every time to see notifications, pick up the calls or read the text. Simply put, it acts asa second functioning screen.

InkPlus

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It has e-ink screen, the same screen used on Amazon Kindle, lets you display photos, read eBooks, articles and also help you in taking selfies.

The screen offers 19 reading hours. The case is available for all phones. You can even install apps on it or get notifications from your favourite apps. InkPlus case also protects the battery life of your phone as most of the text like news or messages is black and white, eliminating the need to turn on the power consuming LCD display.

Shop InkPlus from Here!

2. Touchpico:

Touchpico projector is from the house of Touchjet, a Segar Road based company started by two friends, Tom and Zhen in 2009.

Touchpico is a projector which fits into your pocket. It changes any flat surface into an 80-inch touchscreen.

Touchpico

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So you can have you show anywhere, from watching movies, playing games to making presentations. It comes with the Lily Digital Pen to interact with the projected images. Or you can use TouchJet Mobile app to control the projected images. The app also lets you share the files and videos directly from your smartphone or other devices.

Shop Touchpico from Here!

3. Buccaneer 3D Printer by Pirate3D

Buccaneer 3D Printer has been designed by Singapore start-up company Pirate3D founded by Professor Neo KokBeng and 3 university graduates. The project was started on a crowdfundingwebsite, Kickstarter. And today it is one of the most successful 3D printers in the world.

Buccaneer 3D

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Buccaneer 3D Printer is useful for both homeowners and industrial use. The printer is a great investment for any craft maker or a model builder. They can get any tangible shape and size, from making a bottle holder, key chair to even a missing chess piece. You can pull information directly from the vendor’s store, Treasure Island. Or you can connect it to a PC or mobile device to make your print.

4. Creative Sound Blaster Soundcard:

Creative is known for giving quality multimedia products worldwide. Established in Singapore in 1981, the company started with a vision that multimedia could make the interaction with PCs more enjoyable.

And the same company is credited for revolutionizing the PC’s sound with the introduction of the Sound Blaster in late 80’s. In fact, the sound card gave the computer a voice. Over the years, the company was the first to introduce a game port and a recording port in the card.

Sound Blaster

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Soon these cards became standard for consumer audio on the IBM PCs, which were the widely used computers of that time. By 1995, 70% sound cards sold worldwide were Sound Blaster. Another reason to proud on our technology!

Shop Creative Sound Blaster Soundcard from Here!

5. Infrared Fever Screening System

There is a thermometer to measure the individual’s body temperature. But it won’t be feasible to measure large groups of people for the symptoms of fever. Right?

Infrared Fever Screening System

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The solution lies in an infrared fever screening system. It was made in Singapore in 2003 to deal with the outbreak of severe acute respiratory syndrome. And it is the first infrared-based system in the world to be used for fever screening of large groups of people. The screening system was invented by the Defence Science and Technology Agency and Singapore Technologies Electronics. The system is equipped with a two-point detection to screen large groups for temperature, starting with thermal images.

The first detection point is to filter febrile persons using thermal imagers while the second detection point is the confirmation that the subject has a higher body temperature using traditional thermometers.

Bottom Line:

So these are the devices that are made exclusively in Singapore. These devices are not only useful and made life easier, but also prove the mettle of Singapore in the field of technology and research. Investing on those products will encourage our researchers and manufacturers to come up with more amazing home-grown products.

What do you think? Do you want to share something? Please drop your comments below.

A Guide to Facebook Advertising Campaign in Singapore

Make your Facebook Ad campaign successful and worth your investment with these tried and tested tips.

Singapore has 4,500000 active Facebook users. It means that more than 77 percent of Singaporeans use Facebook.

Being a digital marketer, this presents a huge opportunity for you to get a great ROI on your Facebook ads.

That’s said, stiff competition and unpredictable user behavior may impact the success rate of your Facebook Ad campaign. Dropping any kind of ad for any kind of people is like a shot in the dark. Remember, you invest your money and efforts in the creation of FB ads. Therefore, a strategic approach is required while planning your Facebook advertising. Only customer specific ads with attractive content get a click.

So, consider these things while planning a Facebook ad…

What makes a user click your ad? Where will they go or do after clicking your ad? Do your ads look appealing?

To make it easier, here we have come up with valuable points for you…

1. Do You Know Your Customers?

Imagine you are selling men’s shoes. But your ad appeals to everyone—including women and kids. If it doesn’t get in the front of the right audience (men), your campaign won’t be that successful.

It is just like the game of darts where you get huge score by hitting the bull’s eye. Likewise, you need to identify your target audience and reach to them. In short, aim to reach the right audience. Here’s how you can define the right target audience

  • Who is likely to buy your products?
  • What do they do?
  • Do they have a budget to buy your products?
  • What are their concerns and how your product can resolve them?
  • How your competitors take care of them?

Well, this is just a rough idea to identify your target audience. It will require a rigorous approach to identify and find the right people. Your ad will be created on the basis of inputs churned out from that research.

2. Be Careful with Your Call to Action:

This is a key part of your Facebook Ad which convinces people to click. To make sure your CTA doesn’t fall flat, here are things to practice…

  • Keep CTA to the point as people have a short attention span. For example, “Find Cabs Near You” is crispier and attention grabber.
  • Talk about benefits, not product.
  • Ask a question. For example—– Do You Want to Boost Your Sales This Quarter?
  • Use negative words—For example—Google Plus is Dead. Now What?
  • Use phrases like Free, Snag, Grab, Start and Activate. Here you can find some more.

3. Track Your Campaign Progress:

How your ads are performing? Are you meeting your goals? This is why you should track your campaign results. Most successful ad campaigns are goal specific. For example, if the goal of your ad is to boost ROI, look at sales figures. If your motive is to promote your blog, look at blog traffic in terms of bounce rate, retained visitors, purchase and newsletter subscription. Facebook Ads Manager includes some of these metrics. Besides, you use Google Analytics reports for other statistics.

4. Know the Right Way to Conduct A/B Test:

In A/B test, two variants of the same thing are tested or experimented to find the better one. In Facebook A/B split test, there are many variables and factors that affect the success of the campaign. This can be overwhelming. Instead of taking all things at once, aim to focus on the key elements given below:

  • Ad Imagery
  • Target Audience
  • Ad Copy
  • Call to Actions

Create some variables of aforesaid elements to see which works better.

5. Work Over Your Landing Page:

The last thing you should worry about is your landing page. Despite having a successful Facebook advertising campaign, you may not get results with a poorly designed landing page. After all, it is the page where your audience land as soon as they click the ad. Make sure to optimize it by considering the checklists given below.

  • A landing page should be responsive for both mobiles and tablets. This is because 90% of Singaporeans access the Internet via a smartphone.
  • It must deliver what your ad promises.
  • It should load quickly.

Also Read: Why Businesses in Singapore Need Digital Marketing to Grow?

We hope that this guide will help you make your Facebook ad campaign more result oriented. Want to say something else? Please do it by commenting below.

Top 7 Businesses to Start in Singapore

Want to start a business in Singapore? Here is a list of businesses that can earn you a great profit.

From technology, infrastructure, skilled manpower to government friendly policies, Singapore has everything that support the business growth.

It is clear why it is the home to some 3,000 MNCs. The World Bank has considered Singapore as the second best place in the world to do business.

While there is a scope for all businesses in Singapore, here is a rundown of the trending businesses that can get you more revenue.

1. Online Marketing

Many businesses are going online to leverage the ever increasing Internet users in Singapore. And even online businesses need marketing to get competitive edge. Here comes digital marketing. Digital marketing helps them improve their visibility and get traffic. Whether you are social media marketing expert, website developer or a copywriter, you have a great opportunity to make big as a Digital Marketing Company in Singapore.

Read Also: Why Businesses in Singapore Need Digital Marketing to Grow?

2. Tuition Centre

Tuition industry in Singapore is on the rise. 70% of kids have some form of tuition, from a tuition centre, education coach to a personal tutor. Once termed as a cottage industry, tuition centers have become brand with flashy outlets in upscale settings across the Island. It is a billion dollar industry while many tutors are earning in millions. Thanks to the ever competitive academic environment, challenging school syllabus and kiasu factor.

Setting up a big tuition centre is profitable. However, you can still earn big by being a private tutor or run small tuition in your place with little to no investment.

Given that the industry is fiercely competitive, make sure to market your tuition services in Singapore efficiently.

3. Agriculture

Despite having 0.87 percent agrarian land, Singapore presents bright opportunities for agriculture based businesses.

The demand for food and other agriculture products is bigger, even bigger than the supply. And there are a very few industries in this field. Therefore, it is a less competitive and high profitable business at the same time.

Vertical farming is a good way to get into agriculture business. It is a unique and creative way of farming. Vertical farming has higher production due to the involvement of sophisticated technology and controlled indoor environments.

4. Freight and Courier Services

 Don’t worry if you are not an online marketing expert.

What about starting a transport business?

The strategic geographical location of Singapore gives easy access to the East and West. Besides, its modern motorways and roads ensure a smooth and fast access to airport, harbour and major points across the city.

Such positives have attracted many international freight companies to operate in Singapore. Besides, the government provides full support to the transport operations.

Logistics or parcel delivery service is an easy way to start with. It involves the shipping, storage, documentation and tracking of the parcels.

You are required to register your business with the Accounting and Corporate Regulatory Authority of Singapore (ACRA). Opt for a Crane Operator License from MOM if heavy lifting of goods is also involved. For the transportation of toxic chemicals or flammable materials, make sure to carry a Hazardous Materials Transport Driver Permit (HDTP).

5. Fashion Retail

Singapore is counted among the world’s leading cities for fashion. Fashion is a big business in the country, with nearly 4,818 establishments are belonged to the clothing genre. High end brands like H&M, Levis and Zara are making big profits in the nation. Shopping is one of the favourite activities of the tourists in Singapore.

You can dive into this profitable business by opting for a franchise or retail outlets. Even having a small shop in popular street markets can ensure you profits.

6. Fitness Trainer

More Singaporeans want to stay fit and healthy. And this desire has triggered the overwhelming growth of fitness industry in the city. People from all walks of life are joining fitness centers or opting for personal trainer.

You may like to set up a gym or fitness centre to meet the specific fitness needs of each customer and to encourage them to come back and do workout regularly. A fitness trainer, on the other hand, can provide people customized fitness sessions at their place. They also suggest them right diet. As a personal fitness trainer, you can earn $35,785 per year.

7. Laundry

Laundry is one of the profitable businesses in Singapore. According to one survey, 30,000 companies earned over 10 billion dollars in 2014-15.

30% of them were laundry kiosks or coin operated models.

The growth of laundry services are mainly driven by the “inability” of washing/drying of the bulk items like sofa covers, blankets and curtains at HDB home.

Coin operated laundry system is great for the start-ups with a limited budget as it requires the machines instead of labours.

(HERE is How You Can Market Your Laundry or Other Cleaning Services in Singapore.)

BEFORE YOU START….

No doubt that these are the profitable businesses in Singapore. However, you shouldn’t pick any of them randomly. First of all, choose the field of your interest or that can go well with your budget. Once you decide the field, consider getting some basic training in operation and management. This way, you can run a successful venture. One more thing—don’t forget to register your business in Singapore with the respective authority.

Best of luck!

Do you have other business ideas to tell? Do share with us by commenting below.

Top 5 Must to Consider SEO Ranking Factors in 2019

2018 was a big year for the SEO industry, with plenty of changes in the Google search algorithm, mobile first indexing, voice search, and UI. Besides, Google has been active with Google My Business and local searches throughout the year. While most updates for 2019 are mere predictions, Google is more likely to work over the updates made in last year. For example, it has been emphasizing Mobile First for past some years which will be continued in 2019.

It can be said that Google’s priorities will create new ranking factors for 2019. On the basis of this, here we have come up with new strategies that will work and help improve your website ranking in the search results.

1. The Speed of Your Webpage:

Slow loading pages can kill your user’s experience with your website. Here are some statistics to prove that….

Even worse, a slow page load can attract a penalty from Google.

Page load time is an important ranking factor as it directly influences the traffic to a website. There are tools like Page Speed Insight to test your website’s load time.

2. Content Structure:

Messy and scattered content is a huge turnoff, no matter how great information is it. This is why “the art of content presentation” has been a golden rule to make even mediocre things look great.

Structure your content with headers and sub-headers. Besides, use short sentences and white spaces as well. This way, it will be easier for your audience to read and digest the “things”. After all, a good content structure means a great user experience which in turn translates to a better ranking. Good content structure can actually become your roadmap for effective content marketing strategy.

Read Also: Different Types Of Content For Better Content Marketing

3. Voice Search:

Voice search is important for your SEO marketing in 2019. This is because 20% search queries on mobile devices are coming from voice searches apps like Google Now, Cortana and Siri. And voice search is expected to be accounted for 50% of all online queries by 2020. With voice search, website owners can provide answers in a quicker way.

Using voice search-friendly content is more important as half Singaporeans use voice apps like Google Assistance, S voice and Siri. This BLOG will help you create effective voice search-friendly content for your business.

4. Local SEO:

Did you know? 46% of searches have local intent, meaning that they are location based. Local SEO is important for your local business or the services in a certain locality. According to one study by Forbes, over 90% smartphone users perform local searches, out of “WHICH 61% CALLED THE BUSINESS and 59% VISITED them”. It is a clear indication that leads from local searches can benefit your business.

5. Work over Your Images

Images are an important SEO asset you shouldn’t overlook. They are as important as your title and heading. They not only make your webpage looks attractive but also explain the things. Google also recognize the importance of images with its guidelines for image publishing.

Working over the images can ensure better load time, user experience and ranking opportunities. Make sure your SEO campaign includes a plan for optimizing images that appeal your audience while remaining relevant to your content.

Here’s how…

  • Prefer images of your real people over stock images.
  • Use abstract images for stirring emotions.
  • Use images for your inscrutable or DIY content.
  • Use keywords (relevant to images) in your Alt text and image tag.
  • Optimize heavy images to improve your site load time.

By taking care of these ranking factors, you can make a big difference to your website’s performance in 2019.

5 Places to Visit in Singapore for New Year Celebrations 2019

 Whether its Thanksgiving, Christmas or New year, Singapore has various beautiful places to celebrate festivals with enthusiasm.

Are you looking to celebrate New Year in a thrilling way? Or you have a shopping list on the mind? Do you want to celebrate staying away from hustle and bustle?

There are all sorts of ways to celebrate New Year in Singapore. From the amazing events, vivacious shopping destinations to serene places, there are endless places to welcome New Year in your own way.

Here is a rundown of the places in Singapore to make sure you kick-start the year in a positive, thrilling way possible.

1) Sentosa Beach

Sentosa is an awesome place to kick off New Year celebrations. The beach amazes with lightnings, fireworks, music and enthusiastic crowd. Get indulged in the dance, events, countdown party and endless thrills. Then, a luxury spa and dining experience will add to your celebration.

Sentosa Beach Singapore

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You can have a snap with the characters like Bruce Lee and Elvis. Want to celebrate your new year away from hustle and bustle? Head to the calm beaches out there!

2) Marina Bay

Scintillating fireworks, live performances, feasts and festivals, and countdown hotspots will be what you expect to experience at Marina Bay. It wouldn’t be wrong to say that it is the capital of New Year celebrations in Singapore. The celebrations generally start a month before as a countdown.

Marina Bay

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Prudential Marina Bay Carnival (22 December to 24 march) will be one of the key attractions over there. It will feature exciting rides, new thrills, game booths, exotic foods, music and more. Then, light projections will be there on New Year’s Eve from 8 pm till before midnight. Shoppers can rush to the outdoor bazaar to be held at the Float @ Marina Bay.

For more information, check out THIS!

3) Bay East (Gardens by the Bay)

Let’s admit it. Indulging into fun and thrills is not everyone’s way of celebrating New Year. Right?

If you are one of those calm celebrators, head to the Bay East or the Gardens by the Bay. It is one of the calm places in Singapore to spend quality time with your special one or likeminded people.

Gardens by the Bay

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Having moments among flower dome, Supertree Grove, art sculptures, and Heritage Garden is a silent celebration in itself. Beyond that, the place has everything to take your New Year celebrations to the next level, from dining to shopping.  As an added bonus, the garden offers indoor spaces for events or celebrations on booking.

4) Bugis Street

Shopping is just another way to celebrate the New Year. At least, shopaholic out there would agree with us. Bugis street t is counted among the most popular, cheapest and grandest shopping destinations in Singapore.

Bugis Street

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The shopping street offers the trendiest fashion at affordable rates. Strolling down the street will excite you as you come across small alleys, aroma of food and colourful stores. Services like tattoo, hair and beauty services are also available at the street.

Apart from shopping, the spot guarantees great dining experiences with its 24/7 trendy bars and cafes.

5) Universal Studios Singapore

This is a great destination to celebrate New Year with your family. This wonderful amusement park has everything for someone. It adds to your New Year celebrations with thrilling rides, shows and attractions based on your favourite Hollywood movies. Universal Studios also organizes dance party for the visitors. Make sure to buy the tickets in advance to get an entry. And don’t forget to watch the amazing fireworks on the eve of the New Year. Plus, USS offers deals and packages for Christmas and New Year as well. For more info, please visit this page.

Universal Studio

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Where are you going to celebrate your New Year in Singapore? Please let us know by commenting below.

6 Amazing Christmas Gift Ideas for Your Employees in Singapore

Make your employees feel valued and appreciated this Christmas with these wonderful gifts.

With a few days left to Christmas, you must be looking for some nice gifts for your employees. A gift is a great way to motivate and reward your employees for their hard work throughout the year. It is an opportunity for you to make them feel valued and understood.

So what will be a perfect gift for them? Being a good boss, you want to gift them something functional, something memorial.

Here we help you with some wonderful Christmas gift ideas for your people.

1. Coffee Mug Warmer:

Your employees will really say thank for this. After all, a cold cup of coffee is one of the annoying things at work (joking). Today’s coffee mug warmer comes with a USB cable to be attached to a mobile charger or a PC port. By a coffee mug warmer their side, they can get a delicious, hot cup of coffee whenever they kick start their work or retiring from a tiresome meeting.

SHOP COOL COFFEE MUG WARMERS AT HERE!

2. Gift Cards:

Make their Christmas special by gifting them a wonderful opportunity to dine, groom or shop. And nothing can be better than a gift card to make that possible. You can purchase the gift cards online for the restaurants, spas and outlets. As an added bonus, many retailers give attractive deals during the festive season like Christmas. The gift card can be delivered to you or you can print them. Employees will like it as they can buy or get whatever they want or require.

PICK SOME AMAZING GIFT CARDS FROM HERE!

3. Portable Power Banks:

It makes a great gift for your on-the-go staff! Power bank keeps their devices like phone and laptop up and running. They can be used as promotional giveaways for your employees. Make sure to order for the power bank with a higher output level and bigger milliamp hour.

BUY QUALITY POWER BANKS FROM HERE!

4. Oil Diffuser:

Oil diffusers can be used at both work and home. They create a soothing and relaxing ambience by spreading the pleasant scent of the oil. The essential oil they use is said to relieve stress, boost energy, ease pain and balance the thoughts. They also purify the air and help minimize allergens. Or you can say that you are gifting health benefits to your employees in the form of an oil diffuser.

YOUR SEARCH FOR OIL DIFFUSER ENDS HERE!

5. Indoor Bonsai Trees:

Well, indoor bonsai trees are a unique gift! They represent the bond of love and eternity between human beings and nature. And there is no good time to gift this wonderful plant. It will look even wonderful on the occasion of Christmas as a mini Christmas tree. You can go an extra mile by having it decorated. It is easy to care for and live for hundreds of years. It means that your employees will remember your gesture for a long time.

SHOP BONSAI TREE FROM HERE!

6. Personalized Phone Cases:

A personalized smartphone case can be an overwhelming gift! You can make it even amazing by having your employee’s photo on them. They can be fully personalized with any image or the text you choose. There are many online sites where you can customize the items according to your preferences. Or you can gift them t-shirts or coffee mugs in the same way.

Read Also: Top 4 Industries for Better Career Prospectus in Singapore

GET YOUR CUSTOMIZED PHONE CASE FROM HERE!

These Christmas gift ideas for your people are functional and under your budget as well. Which gifts do you like to give your employees? Let us know by commenting below.