5 Ways to Make Your Blog Content More Engaging

With a whopping 70 million blog posts uploaded in the world every month, it is safe to say that content marketing is no child’s play. There is a tough competition in the virtual world you must be aware of. What might surprise you is that this is not a war of words, phrases, or metaphors. The winner sure is the one that takes the audience, and therefore the prize; home.

The more engaging your blog post is, the higher the chances of it becoming a success. The following are 5 tips on how you as a blogger can make your content more interesting-

1. Recognize the target audience

Targeted Audience for Content

Knowing the viewers is the first move on any blog. Whom do you publish for? How do you wish to convey your thoughts through the blog? Who’s going to find this fascinating and useful? Use some time to learn a little bit regarding your target market. If you have a blog in progress, take a closer look at your analytics to have a clear understanding of your audience. If you do have a mailing list, you could also use it to help you determine who your clients are, so that you can customize the information according to them.
In the asserted intent, it is crucial that you consider writing in such a manner as to reach the appropriate audience. You might have the most insightful and entertaining blog post you’ve ever made. Still, if it doesn’t meet the expectations, desires, or preferences of your online audience effectively, it’s going to be a crash and burn. As a result, it is crucial that you comprehend and prioritizing the target by generating a write-up that suits their needs.

2. Simpler sentences

If you are a specialist in your domain, you will be inclined to use technical jargon and terminology in your content. But still, don’t do that. Most of your audience doesn’t learn the significance of these complex words. Don’t get too overwhelmed by using them. Otherwise, you’re going to have no chance of engaging the audience.
Would you like users to understand your blog posts, emails, and articles with amusement? Write in such a way that even an 8th-grade student can fully grasp the context of the words. Describe a complicated thought in clear terms, and the readers would enjoy it.
Do you wish to use a particular phrase or a seldom-used term in your blog post? Provide a brief description to the reader. It will enable you to maintain the interest rating up.

3. Make a difference with Visuals.

Presently, you might think the only thing that makes sense is the charm of your words written, the brilliance of your wordplay, and the ingenuity of your piece of writing. Although these items are significant, note that an illustration is worth a hundred beautiful phrases.

Visual Content Marketing

Knowing the viewers is the first move on any blog. Whom do you publish for? How do you wish to convey your thoughts through the blog? Who’s going to find this fascinating and useful? Use some time to learn a little bit regarding your target market. If you have a blog in progress, take a closer look at your analytics to have a clear understanding of your audience. If you do have a mailing list, you could also use it to help you determine who your clients are, so that you can customize the information according to them.
In the asserted intent, it is crucial that you consider writing in such a manner as to reach the appropriate audience. You might have the most insightful and entertaining blog post you’ve ever made. Still, if it doesn’t meet the expectations, desires, or preferences of your online audience effectively, it’s going to be a crash and burn. As a result, it is crucial that you comprehend and prioritizing the target by generating a write-up that suits their needs.

4. Using the Catchy headings for your article

Titles may not always be something we read first. Often it’s all that is read often! It’s no shock that about eight out of ten people read only the headline. However, if your blog headline does not in itself end up looking intriguing, your prospective readers are more likely to bounce off the site.

It’s safe to be using a structured or straightforward title while you’re writing your blog. At that juncture, it can only be a placeholder text to enable you to create an overview and remain on the subject. However, when you post it, try to adjust the title to an enthusiastic phrase that draws interest. And making it a matter that the same momentum is being transmitted via the blog article as well. Your title is a pledge to your reader.
So if the commitment keeps failing in any facet, such as tone or composition, your blog would see no involvement from the readers. The correct approach is to maintain a conversational tone in the headline and article instead of merely presenting the details you have. Please adapt the blog title to fit the intended audience, style, and tone. You will be writing in a manner that speaks to the readers and gives them importance.

5. Optimize the blog to make things easy to navigate.

Blog Navigation

Your audience has tons of websites battling for their interest. But, don’t make anyone wait for ages to be able to reach your site. If your blog requires longer than three seconds to launch the odds that your followers would still be involved in it, it’s pretty tiny. Even facebook claimed that they prefer forums and blogs that are loading quickly. So if you’d like to make your blog more successful, you really should speed up that site. Should you need help to figure out the existing loading site speed or what might slow it down, test it out through the GTmetrix tool.

Optimizing your content in 2020 also does not mean speeding up your website solely. You do need to configure the site for Smartphone browsing. So if the platform is responsive, be sure to check through multiple platforms and be sure that the content is presented in a manner that makes it look great. Share it with your friends and colleagues to review your web and blog on their smartphones and post screenshots if they see something that seems strange. Responsive content is nothing without an odd bump in the road every now and then. So some more validation doesn’t affect anyone.

To sum up, there is so much more to a blog post than your plain words and phrases. Your words can undoubtedly make a difference, but it will take a lot of than words to leave an impact on your audience.

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Author: Varun Sharma

Started working as a digital marketing expert, Varun Sharma is now also a well-known digital marketing speaker – a speaker on performance development, and a trusted mentor to businesses in the digital world. His keynote expositions are based on the digital marketing theories, which provide a fascinating insight into the secrets of high performance.

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